In a past life I owned a small gourmet food store featuring produce, cheeses, meat, wine, take out meals and catering. Prior to owning this store I worked as the Production Manager for a farm that produced specialty produce. I also worked as a technical advisor to greenhouse vegetable growers and sold irrigation and fertigation equipment. . . . → Read More: Full Circle
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The other day I drove to Salinas, California, to meet up with our area District Sales Manager, Mike Illia, and visit Color Spot Nurseries to videotape Netafim sprinklers. Color Spot has a very large facility with both greenhouses and outdoor growing areas. We met Alex Iakoe and were escorted to a greenhouse where Netafim SpinNet . . . → Read More: Greenhouse Field Trip Hay is not simply mown grass. There is a real science to hay especially if you are using it as feed for milk or beef production. Protein content, fiber content, energy value among others are factors that are measured and proportioned so the animals get exactly the nutrition they require for health and productivity. These quality . . . → Read More: HAY! Summer just started a few days ago but it feels like we went from spring right into the dog days. Hot bright sun has put some major stress on your landscape and garden. You can see you plants wilting in the hot afternoon sun and the tendency is to increase the amount of water being applied. . . . → Read More: Sunscreen – not just for your face Buy local, shrink the distance food travels and reduce the carbon footprint of the food you eat. I support the locavore movement but not for the reasons given above. Transportation is often not the main contributor to the carbon footprint of the food. Sometimes food transported 1000’s of miles requires less fuel than a few cases . . . → Read More: Locavore Netafim has just been recognized by a stamp, which was issued by Israeli postal service for the Shanghai International Expo 2010. This stamp is part of a set of stamps commemorating Israeli innovations that have changed the world. Netafim won in the Agricultural category, and was commended for its worldwide success in the realm of efficient . . . → Read More: Around Awhile Publications with a certain point of view like to sum up their position with certain words or phrases. They are meant to elicit a visceral emotional response far beyond the literal meaning of the word, much like a dirty word. “Industrial Agriculture” is one of those words, meant to conjure up images of sweatshop assembly lines; . . . → Read More: Dirty Words Netafim has been the leader in sustainability before it was cool. Using drip irrigation to conserve precious water resources was a necessity in the desserts of Israel where Netafim was born. This wasn’t called sustainability is was survival. The first farmers to grow crops using drip irrigation quickly learned that drip irrigation does not save water . . . → Read More: Stay in Control Plants are adaptive. They recover from stress in ways that make it difficult to determine the type and extent of the stress that impinged on them. Still stress has very real effects on the yield and quality of crops. Take processing tomatoes for instance. For many years this crop was flood irrigated and 30 to 35 . . . → Read More: Plant Psychology Many years ago when I was working in the greenhouse business we used to marvel at the level of technology coming out of greenhouse powerhouses such as Holland and Denmark. Sophisticated environmental and production systems and the computing power to control them. We would often joke that California didn’t need such systems because being outside in . . . → Read More: Growing Environment |
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